Hi, I’m Koray.

I started out in design studios, where design thinking wasn’t a workshop slide, it was the job. At Mermaid Studios and then UCM Agency I designed interfaces for products that had to make sense to real people fast, from student job platforms to agency clients.

At Talenthouse, a creative marketplace with a community of over 19 million members, I learned what design looks like at scale: small decisions, multiplied by a lot of people.

Studying at CODE University gave me the research side. Projects like Self-Driven Learning and Empower Parenthood taught me to let interviews, diaries and usability tests steer the product, even when they point somewhere I didn’t expect. The second one ran together with Apryl, where I also worked as a product management intern.

Then I went freelance as a product manager at Fantium: twelve months of shipping features on a web3 platform while migrating the infrastructure underneath it. That’s where “ship fast, break things (intentionally)” comes from. Move quickly, but know exactly what you’re risking.

Today I’m designing Accountable, a tax and accounting platform for freelancers. On the side I take on a few freelance projects, and I write here about product design, design engineering and life.

What I care about

I work in a straight line from people to product: watch and listen, name the real problem, prototype it (often in code), test it, and keep iterating once it ships. I wrote that down as six principles, and drew each one as a small machine you can poke.

Say hi

The easiest way is hi@koraytek.in. If you have a project in mind, here’s how I work with clients.