Building meaningful digital experiences through human-centered design
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Fantium Athlete Investment Platform
Blockchain-powered platform that enables fans to invest directly in athletes
Product Manager
UX Researcher, Product Designer & Manager
Self-Driven Learning
Case Study
A peer-to-peer learning platform that empowers individuals to teach and learn from each other
UX Researcher & Product Designer
Empathize with Users
Inspired by Don Norman's principles, I focus on understanding users through direct observation and conversations, aiming to uncover both explicit needs and hidden pain points that shape their product interactions.
Define and Ideate
I embrace a human-centered design thinking process that encourages creativity and innovation by defining clear problems and engaging in open ideation sessions.
Prototype and Test
Guided by Eric Ries’s principles in "The Lean Startup," I prioritize rapid prototyping and iterative testing to validate ideas quickly and efficiently.
Iterative Design
I implement an iterative design process that involves constant feedback loops and adjustments.
I enable creative problem-solving and innovation, ensuring that the best ideas emerge through collective effort by fostering a culture of trust and open communication,
Data-Driven Decisions
I make informed design choices that enhance user experience and align with business objectives by analyzing data trends and user behavior, ensuring a balanced approach to innovation.