Koray Tekin - 2024
Freelance Product Management
Streamlining athlete investment platform through strategic product management
Fantium is a revolutionary web3 platform that enables fans to invest directly in athletes through tokenized ownership of their future earnings.
During my 12-month engagement, I led user-centric feature development, managed critical infrastructure migrations, and delivered key platform features including loyalty programs, payment integration, and comprehensive analytics infrastructure.
Context & My Role
The Challenge
Web3 platforms face unique complexity combining traditional product management with blockchain-specific requirements.
Fantium needed to balance user experience simplicity with the technical complexity of on-chain transactions, while building essential features and managing critical infrastructure changes including user management system migration.
Achievements
Key Feature Contributions
Payment Provider Integration
Challenge: Enable seamless cryptocurrency purchases for users
Actions: Evaluated multiple providers, led implementation, ensured regulatory compliance
Result: Reduced user friction in payment flows
Loyalty Program Development
Challenge: Design blockchain-integrated loyalty system from concept to launch
Actions: Led feature design, made tech stack decisions, managed development process
Result: Successful program launch with seamless reward distribution
Database Migration Management
Challenge: Migrating user management system provider without disrupting platform operations
Actions: Coordinated migration timeline, conducted comprehensive QA testing, established rollback procedures
Result: Zero data loss with minimal user impact
Analytics Dashboard Implementation
Challenge: Track complex user behavior across web2 and web3 interactions
Actions: Built dashboard using Google Tag Manager, configured event tracking
Result: Comprehensive user insights and data-driven decision making
Quality Assurance Leadership
Challenge: Ensure reliability across traditional and blockchain features
Actions: Created test scenarios, developed blockchain-specific testing protocols
Result: 99%+ platform reliability across all user flows
Agile Process Management
Challenge: Coordinate cross-functional teams for consistent delivery
Actions: Managed sprint planning, facilitated stakeholder communication
Result: Maintained delivery timelines and quality standards
Product Screens
Athlete Profile Page:
FAN Dashboard Page:
Reflection
Working with Fantium provided invaluable experience in managing critical infrastructure changes while maintaining continuous feature development. Leading the database migration alongside feature delivery highlighted the importance of systematic risk management and comprehensive testing in complex technical environments.
Key Learning: Successful web3 product management requires balancing innovation with operational stability - major infrastructure changes must be executed flawlessly while maintaining user trust and platform reliability.
The experience reinforced my ability to manage high-stakes technical projects while ensuring business continuity and user experience quality across all platform touchpoints.