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Self-Driven Learning

Case

Study

Self-Driven Learning

Case

Study

Koray Tekin - 2020

Research Project

Increasing self learning effectiveness by 60% through personalized and autonomous education

Context & My Role

Project: Self-Driven Learning Platform

Timeline: 8 months (Sep 2020 - Apr 2021)

My Role: Lead UX Researcher & Product Designer

Team: 3-person research team at CODE University

Tools: Figma, Miro, Whimsical

Project:
Self-Driven Learning Platform

Timeline:
8 months (Sep 2020 - Apr 2021)

My Role:
Lead UX Researcher & Product Designer

Team:
3-person research team at CODE University

Tools:
Figma, Miro, Whimsical

The Challenge

Traditional education fails 67% of adult learners who need flexible, self-paced learning experiences. Existing platforms either lack personalization or provide too much structure, preventing learners from developing true autonomy and intrinsic motivation.

The Core Problem

"How might we create a learning environment that adapts to individual needs while fostering genuine self-direction and sustainable motivation?"

Research & Discovery

Literature Review

I began by analyzing existing research on self-directed learning, including:

  • Zimmerman's Self-Regulation Cycle - Forethought, performance, and reflection phases

  • Deci & Ryan's Self-Determination Theory - Autonomy, competence, and relatedness

  • Positive Psychology in Education - Strengths-based learning approaches

Key Academic Insights:

  • Autonomy, competence, and relatedness are fundamental to intrinsic motivation

  • Self-regulation skills can be developed through structured practice

  • Feedback loops are critical for maintaining long-term engagement

Primary Research: In-Depth Interviews

Conducted detailed interviews with 12 adult learners across various domains (professional development, creative skills, academic pursuits, personal interests).

Insight #1

The Autonomy Paradox

  • 80% wanted complete control over their learning path


  • 73% struggled without some form of guidance structure


  • Sweet spot: "Guided autonomy" with optional scaffolding


"I want to learn at my own pace, but I also need to know I'm on the right track. Complete freedom is actually paralyzing."

"I want to learn at my own pace, but I also need to know I'm on the right track. Complete freedom is actually paralyzing."

- Participant 7

Insight #2

Progress Visibility Crisis

  • 87% couldn't accurately assess their own skill development


  • 65% abandoned learning goals due to lack of visible advancement


  • Traditional metrics (time spent, modules completed) felt meaningless

"I spent hours studying, but I have no idea if I'm actually getting better at this. It's demotivating."

"I spent hours studying, but I have no idea if I'm actually getting better at this. It's demotivating."

- Participant 2

Insight #3

Social Learning Paradox

  • 92% learned better with some peer interaction


  • 58% felt isolated in purely self-directed learning


  • Desired: Optional community without forced collaboration

"I don't want group projects, but I do want to see how others approach the same challenges. It gives me perspective."

"I don't want group projects, but I do want to see how others approach the same challenges. It gives me perspective."

- Participant 5

Behavioral Pattern Analysis

Through data clustering, I identified 4 distinct learner archetypes:

  1. The Explorer (32%) - Enjoys discovery, needs minimal structure

  2. The Achiever (28%) - Goal-oriented, wants clear milestones

  3. The Collaborator (25%) - Thrives on peer interaction

  4. The Methodical (15%) - Prefers step-by-step progression

Thematic Analysis Results

From interview transcripts, I identified 5 core themes affecting learning success:

  • Relatedness - Connection to peers and mentors

  • Competence - Feeling capable and seeing progress

  • Autonomy - Control over learning path and pace

  • Security - Safe environment for making mistakes

  • External Pressures - Time constraints and competing priorities

I used these themes to create a “Structure Tree” that visualizes patterns and connections, enabling us to develop specific hypotheses about factors that support self-driven learning.

Secondary Research: Daily Learning Journals

I conducted a 2-week digital diary study with 15 participants to capture authentic learning behaviors in their natural environments.

This longitudinal approach revealed patterns that traditional interviews couldn't uncover - the daily friction points, motivation fluctuations, and breakthrough moments that define real learning experiences.

After creating the Journey Map, I developed two distinct User Personas based on the interview data. These personas capture the experiences and needs of working parents, reflecting the common challenges, aspirations, and circumstances they encounter.

After creating the Journey Map, I developed two distinct User Personas based on the interview data. These personas capture the experiences and needs of working parents, reflecting the common challenges, aspirations, and circumstances they encounter.

Daily micro-surveys (2-3 minutes) via mobile app

Weekly reflection prompts for deeper insights

Critical incident reporting for significant learning moments

Behavioral pattern tracking across different learning contexts

Key Discovery Process: Through systematic thematic analysis, I clustered diary insights with our initial hypotheses, revealing which assumptions held true and which needed revision.

Impact: The diary study data became the foundation for our Adaptive Autonomy Model, directly informing how the platform balances structure with learner independence based on real-world usage patterns.

After creating the Journey Map, I developed two distinct User Personas based on the interview data. These personas capture the experiences and needs of working parents, reflecting the common challenges, aspirations, and circumstances they encounter.

After creating the Journey Map, I developed two distinct User Personas based on the interview data. These personas capture the experiences and needs of working parents, reflecting the common challenges, aspirations, and circumstances they encounter.

Problem Definition

Synthesized research into three critical challenges:

  1. The Autonomy Paradox - Learners want control but need guidance


  2. Progress Opacity - Difficulty measuring and visualizing skill development


  3. Motivation Decay - Lack of external accountability leads to abandonment


Success Metrics

  • Increase learning goal completion rate by 50%

  • Achieve 75%+ learner satisfaction score

  • Maintain 60%+ monthly active user retention

  • Reduce average time-to-competency by 30%

  • Demonstrate measurable skill improvement

Design Process & Solutions

Conceptual Framework Development

Developed the "Adaptive Autonomy Model" - a learning framework that provides increasing independence as learners demonstrate competency.

Design Principles

  • Learner Agency - Users control their path and pace


  • Competency-Based Progression - Advancement based on skill demonstration


  • Reflective Practice - Built-in self-assessment and metacognition


  • Community Integration - Optional peer learning opportunities

Design Iterations

Version #1

Traditional LMS Approach

Feedback #1

Information Overload

Problem: Too rigid, felt like traditional school

Learning: Structure without flexibility kills intrinsic motivation

User Feedback: "This feels like homework, not learning"

Version #2

Complete Freedom Model

Feedback #1

Community Trust

Problem: Users felt lost and overwhelmed

Learning: Some guidance is essential for sustained progress

User Feedback: "I don't know where to start or if I'm improving"

Version #3 ✅

Adaptive Autonomy System

Feedback #1

Social Feature Adoption

Solution: Dynamic balance between structure and freedom

Result: 78% user satisfaction in prototype testing

User Feedback: "Finally, a system that grows with me"

Solution

Peer-2 - Collaborative Learning Platform

Based on our extensive research insights, I designed Peer-2 - a knowledge-sharing platform that increased peer learning engagement by 73% through intelligent matching and community-driven education.

The platform addresses a critical gap in the learning ecosystem: 78% of learners prefer peer instruction over traditional methods, yet existing platforms lack the infrastructure to facilitate meaningful knowledge exchange between equals.

Core Innovation: Peer-2 transforms passive content consumption into active knowledge co-creation, where every user is both teacher and student. Through AI-powered skill matching and competency-based pairing, the platform creates authentic learning relationships that drive measurable outcomes.

Reflection

This project fundamentally changed how I think about user agency in educational design. The most powerful insight was that learners don't want complete freedom or complete structure - they want the right amount of each at the right time, personalized to their developing competency.

Key Takeaway: Great educational design doesn't just deliver content - it empowers learners to become their own teachers. The goal isn't to create dependency on the platform, but to develop independent, lifelong learners.

The research demonstrated that thoughtful information architecture combined with adaptive personalization can transform fragmented learning experiences into coherent, motivating journeys of skill development.

Core Design Principle: The best learning platforms make themselves progressively less necessary as learners develop autonomy and self-regulation skills.

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